Pretty Easy

How to Get Rid of Wrinkles & Lines

Wondering how to get rid of forehead lines, smile lines or any other type of wrinkles? Then, this guide is for you. Read on as we talk through our cult favourite anti-ageing serum and share expert advice from Vice President of the Skin Physiology and Pharmacology Clinique Research & Development, Dr Tom Mammone.

What causes wrinkles and fine lines?

Wrinkles and lines are a natural part of ageing. As you get older, your skin begins to thin, lose its elasticity and produce fewer natural oils, which impacts its appearance, causing it to sag and wrinkle.

But that’s not all, Dr Tom explains: “externally, the sun is the leading cause of damage, but pollution and other environmental aggressors will contribute. With increased exposure over time, these all trigger degradation to the extracellular matrix that leads to collagen and elastin loss.”

So, what can you do to keep your skin looking fresh and youthful for as long as possible?

How to find the best anti-ageing products

The first step to finding the right anti-ageing products for you is determining your skin type. Doing so will help you select ingredients and formulas that not only help reduce wrinkles but also work to improve your skin overall, and tackle other concerns you might have.

Once you know your skin type, it’s time to start looking at the label of each product to determine which suits you best.

One word you always want to find in these labels is ‘hypoallergenic’. Why? Mature skin is particularly sensitive, so you want to be extra cautious of what you put on it.

On top of that, it’s a good idea to look for ingredients with youth-enhancing properties such as retinoids, to speed up cell turnover and boost your skin’s collagen production; hyaluronic acid, to instantly plump the skin and fill in any lines; vitamin C, to fight external aggressors and maintain skin firmness; and SPF, to protect against UV damage.


Introducing our anti-ageing serum, Smart Clinical Repair™ Wrinkle Correcting Serum

Our most advanced anti-ageing serum yet, the Smart Clinical Repair™ Wrinkle Correcting Serum “assesses not just one zone of the face but your face in totality, including multiple types of lines and wrinkles”, explains Dr Tom.

The formula was carefully engineered with the help of scientists and dermatologists to outsmart any type of wrinkles, from fine lines to stubborn creases - but what exactly is the secret?

“This potent wrinkle correcting serum addresses the look of lines and wrinkles by tackling them from three angles”, Dr Tom reveals.


“First, we use CL1870 Peptide Complex, which is a blend of potent peptides that help boost natural collagen as well as soothing ingredients”.

Peptides are naturally occurring molecules that boost your skin’s natural collagen production and for anyone wondering how to improve skin elasticity, these are definitely an ingredient to look out for.

Our unique complex combines four powerful peptides that help strengthen your dermis support structure while minimising irritation and restoring the skin’s health and appearance.


“We also use a state-of-the-art retinoid that is a potent anti-ageing active that helps retexturize skin for a smoother appearance”.

As mentioned before, retinoids boost cell renewal, which means your skin remains fresh-looking as the years go by. Formulated for high-performance anti-ageing effects with a gentle touch, our anti-wrinkle serum includes pure retinoids that work synergistically with the peptides to shed dull surface skin.


Finally, “the serum also features hyaluronic acid, which helps plump skin with moisture and minimise the look of fine, dry lines”.

Hyaluronic acid serums are incredibly popular and for good reason, as this humectant is a powerful ingredient in more ways than one. For anti-ageing purposes, hyaluronic acid helps the skin to hold up hydration, filling in creases and restoring suppleness.

When combined, these three anti-ageing ingredients lead to undeniable results. After testing the serum on 358 women:84% said deeper wrinkles look reduced, 94% said skin feels smoother and 87% said skin feels more plumped.

How to get rid of wrinkles: 3 extra tips

Developing an anti-ageing skincare routine is crucial to keep your skin looking youthful, but it’s not everything. If you’re wondering how to reduce ageing signs (or how to prevent wrinkles from the get-go), adopting certain habits can be just as helpful.

Wear sunscreen every day

Sun rays are a top cause of skin damage, and sunscreen is an everyday must-have, no matter your skin type. If you’re wondering how to get rid of crow’s feet, make sure to also wear sunglasses when the sun is out, to prevent you from constantly squinting.

Wash your face every night

Your skin absorbs most of the makeup you leave on overnight, letting harsh ingredients get into your dermis and counteract the effort you put into your anti-ageing skincare. Allow your skin to breathe by washing your face every night with a cleanser for mature skin.

Try face yoga

Face yoga uses a range of face massages for wrinkles to boost blood flow and lift the muscles under your skin, boosting firmness and reducing lines. We suggest doing face yoga 3 to 5 times a week, for 20 minutes each day and using an anti-ageing cream.

With powerful products like our anti-ageing serum and expert tips that actually work, learning how to get rid of wrinkles is simple. Keep your complexion fresh with Clinique by your side.

Shop the Story