Blame it on any number of factors—dry air, wind, sun exposure, excessive cleansing, changes in humidity, alcohol, and smoking. Insufficient water intake may also be a culprit. Even oilier skins become dehydrated if you’re not drinking enough water. All of which can lead to a weakened moisture barrier.

A strong moisture barrier means skin can keep its own moisture in, and keep environmental irritants out. As skin gets older, or is sun damaged, its ability to maintain its natural moisture barrier breaks down.

Cleanse and exfoliate skin gently before applying moisturizer. Gentle exfoliation clears away dead skin cells that can be a barrier to moisturizer absorption. Once skin is exfoliated, moisturizer sinks right in to rehydrate skin. Try Clarifying Lotion or an emollient-based exfoliator like 7 Day Scrub Cream. Moisturize at least twice daily. If skin feels dry during the day, tap on Moisture Surge™ 100H for an instant moisture boost. For a more intense moisture treatment, add a hydrating mask to your routine. Moisture Surge™ Overnight Mask replenishes thirsty skin while you sleep.