What makeup staples you keep in your collection is completely up to what makeup looks you do most often. But as the ‘no makeup’ makeup trend continues to grow in popularity, our recommendations for everyday makeup essentials are simple: skin, lashes, brows and lips.

The first step in achieving a natural makeup look that appears effortless yet stunning is a good base foundation. Our Even Better Clinical™ Serum Foundation SPF 20 contains skincare ingredients to nourish the face and is the best foundation to provide an even, fresh coverage to the skin. Next, we want to frame the face, and that starts with defined eyebrows. Our Just Browsing Brush-On Styling Mousse is the perfect, fuss-free way to darken up and fill in your eyebrows in one easy step. Moving onto the eyelashes, this is a crucial step in bringing some definition and drama to the eyes. From waterproof mascara to more volumising formulas, our extensive range of mascaras provides endless options for you to find the best mascara for you.  And finally, we’d recommend finding a natural lipstick, gloss, or balm that you love to finish off your everyday look. For a long-lasting lipstick, our Pop™ Matte Lip Colour + Primer is perfect to last you throughout the day.

There is no right or wrong way to apply your makeup, but as a general rule of thumb, it’s best to start with your base, move up to the eyes, and finish off with the lips and any setting spray or powders right at the end.

Using a face primer or a base before your foundation is optional, but if you are, it’s recommended to apply this as a first step. Our Superprimer Face Primer is lightweight and creates a smooth canvas for you to apply your foundation on top of. Follow this with foundation, concealer, and then any blush or bronzer products you want to use. Then move on to the eyes, starting with eyeliner before mascara for ease of application, and finishing with your brows. Finally, to avoid smudging during the rest of your makeup routine, apply your lip product last, before finishing up with a setting spray or powder. Our Blended Face Powder is the best powder foundation to set your makeup and minimise any visible pores instantly.

It’s important to do your research and find a foundation that works for your skin type and concerns. Here at Clinique, we believe that skincare and makeup do not have to be mutually exclusive. Our Even Better™ Makeup SPF 15 is a dermatologist-developed, hydrating foundation that actively treats and improves the skin with each wear.